(See, I really am back and posting).
So the alledgedly much beloved retailer, Woolies, was pronounced dead today. And all I have heard all day is people moaning on about how sad it is.
Sad? WTF? Woolies is bankrupt because:
1. It sells absolute crap in a very fast moving, highly competitive, consumer savvy marketplace.
2. Other more efficient retailers (many online) have therefore beaten it to death.
3. None of the over emotional sentimentalists I have heard all day on radio and TV bemoaning its demise actually bothered their asses to shop there, principally because of 1 and 2 above.
Business is like nature. Small trees grow into large trees and then die.
The same will happen in turn to the current darlings of the high street and Internet: Tesco, Lidl, Aldi, Primark, Asos etc.
The current terrible market conditions (aka the banks pulling the plug on some of the walking dead) on top of the previous rise of the supermarkets and online retailers will mean some household names in the mid-market will die this Christmas.
Thursday, 27 November 2008
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